Electrolux Design And Style Lab 2013 Finals



Stockholm Fotografiska Museum

Image by means of Visit Sweden

A few weeks ago I was fortunate enough to jet out to Stockholm for the Electrolux Layout Lab 2013 Finals. As Official Uk Blogger for the competition I have been closely following every stage and reporting back on the progress. The competition had been narrowed down to 8 finalists who had been flown to Stockholm from as far afield as Sao Paulo, Madrid and Singapore, to present their personal ideas in front of the jury and members of the international press. I attended the event with Kasia E Slobodzian-Taylor, 1 of my readers who won the possibility to accompany me on the trip via a competitors that Electrolux permitted me run right here on the website. We had a wonderful day, it was fairly full on but I believed you may well be interested to hear what we received up to who which young designer came out on top.


Electrolux Design Lab 2013 chef Håkan Thörnström giving a cookery demonstration

The event was held at Stockholm’s Fotografiska Museum, a centre for modern photography that was opened to the public in 2010. Soon after a super early morning flight from Heathrow and a fleeting cease at our hotel to get changed, we were shipped off to the museum by coach ready to knowledge the day’s events. The day kicked off with a cookery demonstration by Electrolux Ambassador Chef Håkan Thörnström, who owns a restaurant in Gothenburg. Håkan created a tasty cod dish making use of the Sous Vide cooking approach and we have been all in a position to sample his creation for lunch. It surely didn’t disappoint. Throughout the demonstration Håkan explained how sous vide cooking functions, and shared some hints, ideas and methods on how to produce a slow cooked gastronomical expertise.


Electrolux Design Lab 2013 lunch of sous vide cod

Once we had all had our fill of tasty sous vide cooked cod it was time to meet the Design Lab 2013 jury, comprising of Electrolux Chief Design Officer Stefano Marzano, Design and style Strategist at Yanko Layout, Hideshi Hamaguchi, and Editor-in-Chief of LOFT Bookazine, Pio Barone Lumaga. We had the opportunity to hear their views with regards to layout innovation and how to technique the long term problems of urban living.


Electrolux Design Lab 2013 Jury

Following this it was time for the top 8 finalists of Electrolux Design and style Lab 2013 to current their designs with a 10 minute presentation every and a 5 minute question and answer session with the jury. It was really interesting to hear from the person designers and find out where their inspiration came from and how they designed their first suggestions into the completed concepts that have been presented on the day. Some of the designs that I had earlier dismissed in fact became more convincing as soon as I had heard the designers explanation and this was something I wasn’t expecting. However, due to language barriers, some of the designers weren’t ready to talk their concepts fairly as nicely as I’m sure they would’ve liked and this have to have had a detrimental result on their standing in the competition.


Electrolux Design Lab 2013 finalists

Whilst the jury convened to deliberate all the entries, we had the chance to quiz the finalists about the styles during a round table session. This gave us the likelihood to pose any concerns we had that had not been covered by the jury in the earlier presentations. But prior to prolonged the jury had made their choice and it was time to take our seats to find out who had scooped this year’s best prize of 5,000 euro and a 6-month paid internship at an Electrolux worldwide layout centre.


Electrolux Design Lab 2013 contestants awaiting results

The 1st announcement was for the People’s Decision Award. This was for the entry that had acquired the most votes on the web from the public. The winner of this award was Adrian Perez Zapata for his notion MAB with an overpowering bulk of votes. This pleased the judges as it reinforced their selection to pick MAB as the total winner. Nonetheless, I should say I was a small shocked to see MAB win the competition. MAB is an automated cleaning program consisting of hundreds of flying mini-robots that clean surfaces by touching them with a drop of water. I thought it was a little sci-fi in contrast to some of the other patterns that appeared to be far more practical and achievable.


Electrolux Design Lab 2013 winner Adrian Perez Zapata with his concept MAB

2nd place was awarded to the Atomium 3D foods printer, by Luiza Silva from Brazil. Her idea addressed the global problem of adopting wholesome lifestyles and countering persistent conditions, and took inspiration from the playfulness and creativity of youngsters. Third prize went to Jeabyun Yeon for Breathing Wall which the jury believed “creates a pertinent discussion about a future business model which is not just about generating the appliances, but about making propositions that could deliver a poetic quality into the construction market.”


Electrolux Design Lab 2013 winners

Following the awards ceremony we have been treated to a lovely dinner which was a wonderful way to finish the trip. After a long, prolonged day I was extremely happy to get back to our hotel, the pretty Nobis Hotel, for a well deserved rest. The next day we had a few hrs spare to wander round Stockholm, which was a wonderful advantage as I’d never been ahead of. I must say however it’s certainly somewhere I would like to revisit in the potential.

To finish off this post consider a seem a the highlights video beneath. I hope you have loved my coverage of Design and style Lab this yr as significantly as I have appreciated reporting on it.