Theory Stores By Nendo (JP)



The facade of Theory North Beverly in Beverly Hills, CA designed by Nendo

The facade of Concept North Beverly in Beverly Hills, CA made by Nendo, photo: Daici Ano.

Tokyo-primarily based Nendo has created several store interiors for Concept, the New York-based mostly trend brand acknowledged for essentials that fuse functionality with casual trends.

The interior of Theory Melrose in Los Angeles, CA designed by Nendo, photo:

The interior of Concept Melrose in Los Angeles, CA made by Nendo, photograph: Daici Ano.

“We designed the interiors for 2 outlets in Paris and Los Angeles and a single store each in London, Beijing, Shanghai, Tokyo and Osaka.” says Nendo. “Our notion was to adhere to the brand’s present blend of simplicity and performance with New York loft-design materials and a standard sense of ease, although incorporating and emphasizing a new notion: the movement of men and women.”

The interior of Theory North Beverly in Beverly Hills, CA designed by Nendo

The interior of Concept North Beverly in Beverly Hills, CA made by Nendo, photo: Daici Ano.

“By coming up with a circulation strategy as an urban planner may possibly locate new roads within a city, we produced careful provisions for individuals to flow into the shop naturally and move smoothly close to it. For the London store, we created a ‘boulevard’ that follows on immediately from the crosswalk outside the store.”

The facade of Theory Melrose in Los Angeles, CA designed by Nendo, photo: Daici Ano.

The facade of Concept Melrose in Los Angeles, CA designed by Nendo, photograph: Daici Ano.

“The Paris shop is situated on a corner, so we installed entrances on the 2 outward-dealing with walls and arranged a softly curving ‘short cut’ between them. We then additional ‘plaza’ and ‘park’-like solution show phases and lounge corners like to fit with the ‘road system’ in every shop and modulate each space. Collectively, these touches allowed us to react to the various demands placed on the shop area whilst producing new flows of individuals that could, we hope, flow out into and color the city area all around the stores, also.”

to the Nendo web site

see more interiors on 2015interiordesign