OMA Proposal For Axel Springer’s New Media Campus (DE)



OMA proposal for Axel Springer's new Media Campus, image courtesy OMA

OMA proposal for Axel Springer’s new Media Campus, picture courtesy OMA

The Office for Metropolitan Architecture has been announced as a finalist in the competition to style media business Axel Springer’s new Media Campus in Berlin. 1 of 3 practices selected along with Massive and ole scheeren, OMA is now coming into the final stage of the competitors. The winner is expected to be announced in the new yr following a series of public consultations.

OMA proposal for Axel Springer's new Media Campus, image courtesy OMA

OMA proposal for Axel Springer’s new Media Campus, picture courtesy OMA

“Springer has launched a corporate move from ‘print’ to ‘digital media’ – in which our building will act both as a symbol and a instrument a palace to lure the elite of (Germany’s) digital Bohemia to its compound in Berlin.” says OMA.

OMA proposal for Axel Springer's new Media Campus, image courtesy OMA

OMA proposal for Axel Springer’s new Media Campus, picture courtesy OMA

“The genius of print is that it is a cheap, bodily, hyper-accessible embodiment of a complex collective energy, for which so far the digital has been unable to locate an equivalent. Architectural offices are similar to newspapers in that they produce complex assemblies and choices from radically various sources of information.”

OMA proposal for Axel Springer's new Media Campus, image courtesy OMA

OMA proposal for Axel Springer’s new Media Campus, picture courtesy OMA

“As architects, we have experienced the rewards: velocity, precision, smoothness. But we have also suffered one particular critical consequence: the relationship in between the employee and his pc, which isolates him in a bubble of introverted functionality, inaccessible to collective overview.”

OMA proposal for Axel Springer's new Media Campus, image courtesy OMA

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“In the classical newsroom, dominated by smoking, typing journalists, each inhabitant was aware of the labour and progress of his colleagues and of the collective aim: a single issue, with the deadline as a simultaneous release. In the digital office, staring intently at a display dampens all other forms of focus and for that reason undermines the collective intelligence required for real innovation.”

OMA proposal for Axel Springer's new Media Campus, image courtesy OMA

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“We therefore propose a creating that lavishly broadcasts the perform of folks for shared examination. The new office block is injected with a central atrium that opens up to the existing Springer buildings – a new center of the Springer campus.”

OMA proposal for Axel Springer's new Media Campus, image courtesy OMA

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“The essence of our proposal is a series of terraced floors that together type a digital valley. Every floor is made up of a covered element as a traditional operate surroundings, which is then uncovered on the terraces. Halfway by way of the developing, the valley is mirrored to generate a 3 dimensional canopy.”

OMA proposal for Axel Springer's new Media Campus, image courtesy OMA

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“The public can knowledge the building on 3 levels – ground floor lobby, meeting bridge, and roof-top bar. The meeting bridge is a viewing platform from which the site visitors can witness the day-to-day functioning of the firm and how it evolves. The typical room formed by the interconnected terraces delivers an different to the formal office room in the reliable element of the developing, making it possible for for an unprecedented expansion of the vocabulary of workspaces: a constructing that can absorb all the query marks of the digital potential.”

All of the Axel Springer Media Campus proposals are presently exhibited at the Deutsche Architektur Zentrum (DAZ).

to the OMA website

see far more architecture on 2015interiordesign