Going Public: Kartell Refocuses Its Contract Channel



Launched in 2011 and already selling 15,000 pieces a month, the expressive, Kartell-produced 'Masters' chair, designed by Philippe Starck, is ideal for contract use. Shown here, 'Masters' specified for the Universidad de Zaragoza

Launched in 2011 and previously promoting 15,000 pieces a month, the expressive, Kartell-developed ‘Masters’ chair, designed by Philippe Starck, is excellent for contract use. Shown here, ‘Masters’ specified for the Universidad de Zaragoza

Icons of the style landscape, global brand Kartell’s products – with their revolutionary use of plastic and their clever and expressive, frequently emotional, kinds – have captured the imagination of layout-aware buyers close to the planet. The Italian manufacturer has now set its sights on expanding its contract company, with amid other moves, a committed new team, a submit-income comply with-up services, and a new flagship-store layout notion. Kartell is out there. (by Simon Keane-Cowell)

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