Going Public: Kartell Refocuses Its Contract Channel



Launched in 2011 and already selling 15,000 pieces a month, the expressive, Kartell-produced 'Masters' chair, designed by Philippe Starck, is ideal for contract use. Shown here, 'Masters' specified for the Universidad de Zaragoza

Launched in 2011 and already selling 15,000 pieces a month, the expressive, Kartell-made ‘Masters’ chair, developed by Philippe Starck, is excellent for contract use. Proven right here, ‘Masters’ specified for the Universidad de Zaragoza

Icons of the style landscape, worldwide brand Kartell’s products – with their revolutionary use of plastic and their clever and expressive, often emotional, varieties – have captured the imagination of layout-aware consumers about the world. The Italian producer has now set its sights on expanding its contract enterprise, with amid other moves, a dedicated new group, a post-income comply with-up support, and a new flagship-retailer layout idea. Kartell is out there. (by Simon Keane-Cowell)

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