Going Public: Kartell Refocuses Its Contract Channel



Launched in 2011 and already selling 15,000 pieces a month, the expressive, Kartell-produced 'Masters' chair, designed by Philippe Starck, is ideal for contract use. Shown here, 'Masters' specified for the Universidad de Zaragoza

Launched in 2011 and presently offering 15,000 pieces a month, the expressive, Kartell-created ‘Masters’ chair, made by Philippe Starck, is perfect for contract use. Shown here, ‘Masters’ specified for the Universidad de Zaragoza

Icons of the design and style landscape, international brand Kartell’s merchandise – with their innovative use of plastic and their clever and expressive, frequently emotional, types – have captured the imagination of style-aware customers about the planet. The Italian manufacturer has now set its sights on expanding its contract business, with among other moves, a committed new group, a submit-product sales follow-up services, and a new flagship-retailer layout notion. Kartell is out there. (by Simon Keane-Cowell)

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